BBH London brings in Helen Rhodes from BBC Creative for ECD role

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Bartle Bogle Hegarty London has poached Helen Rhodes from BBC Creative as executive creative director.

Rhodes will team up with Stephen de Wolf, who joined BBH last year as chief creative officer of Clemenger BBDO Melbourne. She will join the agency next month and oversee the creative output of the entire client base.

The appointment marks a return to agency life for Rhodes, who spent the past two years with BBC Creative. She joined the broadcaster’s home office as deputy ECD in 2019 and switched to ECD at the end of that year, after Laurent Simon left for VMLY&R.

At the BBC, she led work such as the “Bringing us closer” closing ad in 2020, which won gold with the British Arrows; an online exhibition about sexual violence and a digital sentence with Gal-Dem and The face to promote the series I can destroy you† the “Wasted on some” iPlayer campaign in 2019; and award-winning billboards for the show Dracula

Prior to joining BBC Creative, Rhodes spent six years at Wieden & Kennedy Portland, working with clients such as KFC.

Earlier in her career she worked at agencies such as TBWA, Rainey Kelly Campbell Roalfe/Y&R and DLKW.

De Wolf said: “I am beyond excited that Helen will be joining us at BBH London. Not only am I extremely jealous of her ideas, but it is Helen’s ability to create work that aligns with social moments and modern culture that makes them so impactful. Our industry needs more of that and I’m excited that Helen will bring that, her humanity and great leadership to our agency.”

Rhodes added: “I am very proud of my time at BBC Creative, but the opportunity to come to BBH and help define the next chapter proved impossible to pass up. The creative ambition and enthusiasm of Wolfie, Karen and the rest of the leadership team is immensely inspiring. I am excited to work with the many talented people at BBH and can’t wait to see what we can do together.”

Campaign interviewed Rhodes earlier this year about her career and helping the BBC reach new audiences at one of the most dangerous moments in its history.

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