Final Four 2022 – UNC vs. Duke takes priority over sold-out concert for country star Eric Church

On Tuesday, Eric Church released a statement via Ticketmaster to let fans know that he was canceling his sold-out show at the AT&T Center in San Antonio on Saturday in favor of attending the Men’s NCAA Final Four tournament between his beloved North Carolina Tar. Heels and the Duke Blue Devils.

With an album titled “Carolina” and songs brimming with lyrics reminiscent of the wonders of his hometown of Granite Falls, the country star has never been one to shy away from proclaiming loyalty to the state of North Carolina. But Church’s dedication never seemed to bother fans from other countries until now.

For a die-hard UNC fan, choosing to prioritize the first Final Four meeting in tournament history between the two legendary programs (and the latter featuring a man they call “Coach K”) seems like a no-brainer. Well, for any devout basketball fan, the choice probably seems reasonable. But for a country music lover who’d already booked a flight and hired a babysitter to get the chance to hear the church sing “Springsteen” and “Talladega” live? Not so much.

“This Saturday, my family and I stand together to cheer on the Tar Heels as the team made it to the Final Four. As a lifelong Carolina basketball fan, I’ve watched Carolina and Duke battle it out over the years, but because they’re for the first in NCAA tournament history, making it to the Final Four is every sports fan’s dream,” Church said to his fans, dubbed the “Church Choir.”

He continued: “This is also the most selfish thing I’ve ever asked the choir to do: to give up your Saturday night plans with us so I can have this moment with my family and sports community. However, it’s the same type of passion felt by the people who fill the seats at our concerts, making us want to be part of a crowd at a game of this significance. Woody Durham used to say, ‘Go where you go and do what you do.’ [T]thank you for letting me go here and be with the Tar Heels.”

The message sent to cardholders via Ticketmaster included an automatic refund notification. Still, the reaction on Twitter was quick (weird…) with fans pointing out that Church should have foreseen the possibility that UNC would make a deep tournament and noting that he must honor his earlier commitment.

While it seems unlikely the Church will regret its decision, now feels like an opportune time to spread some wisdom that avid sports fans know to be true: Don’t plan major life events during March Madness.

Just don’t do it.

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