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Gwen Stefanic is a woman of many talents.
Since she became famous in the 90s, the Gwen has made headlines not only for her musical hits, but also for her various brands. Over the years, the “Hollaback Girl” singer has explored fashion, fragrances and accessories. And earlier this year, her latest venture came to light: , a makeup brand that launched on March 10 in Sephora.
“This is not another celebrity [brand] — I’m not a celebrity, I’m me, from Anaheim. … I was obsessed with makeup all my life,” Gwen told Anaheim. Now she hopes to share her obsession — which she honed even further during her No Doubt days as her own makeup artist — with her fans and fellow beauty enthusiasts.
As excited as Gwen’s fans are about this latest venture, they wanted more. Namely merchandise. And, in true Gwen fashion, she plans to deliver. On Saturday, April 2, the No Doubt singer took to her social channels to tell her fans a little secret: GXVE merchandise is already on the way. She shared the news by posting a video of herself in a GXVE sweatshirt rocking an all-new, red-dipped ‘do.
Let’s just say fans are obsessed, especially with her new look.
“OK BUT YOUR HAIR HELLO????? 😍😍”, commented one fan on her video. “I LOVE THE RED HAIR😍❤️”, wrote another fan. “KAKAKKAJAJA WHY IS THIS SO FUNNY??? BUT YOUR HAIR IS GXVING 🔥❤️,” another commented.
New hair color aside, currently consists of lip, eye and face products. You can shop part of the product below!
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