Lego opens first Israeli store in Dizengoff Center


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The store will be located in Building A, where six stores are currently being renovated and merged into one store of over 200 square meters.


After announcing last month that it would open its first store in Israel, Danish toy giant Lego has now unveiled the store’s location in Tel Aviv’s Dizengoff Center, for an investment of NIS 2.5 million.

The store will be located in Building A, where six stores are currently being renovated and merged into one store of more than 200 square meters, while next to the store there are spaces for Lego activities and an activity room.







The Tel Aviv store will be Lego’s 679th worldwide, while online sales are available at www.lego.com

Dizengoff Center co-owner and co-CEO Dan Pilz said, “We believe the store will act as a new magnet for families, children and those who love Lego.

Lego franchisee in Israel Eran Tor added: “We are excited to bring the Lego shopping experience to Israel and make the brand accessible to the Israeli public.”

Published by Globes, Israel business news – en.globes.co.il – on March 22, 2022.

© Copyright of Globes Publisher Itonut (1983) Ltd., 2022.



New Lego Store in Dizengoff Center Photo: PR

New Lego Store in Dizengoff Center Photo: PR

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