Lizzo has become a name synonymous with body-positive movement as she has created music and a TV show on Amazon Prime making statements about fat phobia, self-love and promoting greater inclusivity. Now her latest business venture seeks to challenge those standards even further as the singer makes her fashion debut with her own shapewear line, Yitty.
The 33-year-old told The New York Times that she started thinking about shapewear when she was a young teen, when she started learning about the ways society wanted her to feel “ashamed” of her body, and later went on her own creative journey to counter that. to oppose the idea.
In addition to making music and tapping into her talent, Lizzo started “having fun with my body, creating shapes and having my body domed, loving the roles you’re supposed to hide, and exploring through of fashion.” But shapewear and the ideals that defined it immediately challenged that.
“Shapewear was one of those pristine constructs in fashion that people didn’t really mess with — or think about,” she recalls, noting that it was a field of fashion that hadn’t yet embraced her. “At some point I started making my own little bits: little moments here, little moments there, little booty lift here. I wanted to share that.”
In fact, as Lizzo has gained popularity and recognition for her style, she wanted to make sure that all the things she had access to would be accessible to all women of her height.
“I don’t want to be the only one who can enjoy autonomy with my body, because I am now in [a] privileged position where people want to make things for me and I can afford it,” she said. “I want to help other people that way too, so they don’t just look at me and think, ‘Damn, I wish I could afford a thousand dollar custom pieces.'”
She continued: “It was important to me when I wear it and model, I don’t look any different than I normally look. You see my rolls and a tummy, and sometimes you see me in super high compression. A lot of times I will “Run red carpets and don’t wear shapewear at all, or don’t wear a bra. It depends on how I feel. You see me the way I want you to see me.”
She also hopes to change the conversation about shapewear and intimates so that it’s more about self-acceptance rather than conforming to external beauty standards.
“More than selling bodysuits or shapewear, I’m selling a mindset that ‘I can do what I want with my body, wear what I want and feel good doing it,'” she said. “I’m trying to revolutionize shapewear and our relationship with it and with our bodies.”
The intent behind the line is to make it “something personal to me, something to the baby version of me,” Lizzo said. Not to mention that the name, Yitty, is a nod to the nickname she’s had since childhood.
“When I Was Born My Brother Couldn’t Say” [Lizzo’s real name] ‘Melissa,’ so he would go, ‘Meyitta,’ and my aunt Carmen would go, ‘Did he call her Yitty?’ From then on it was ‘Yitty, Yitty’,” she explained. “Unfortunately my aunt passed away in May 2020 and a few months later I decided to name this Yitty in her honor. She would have loved this, she would have been so proud.”
Besides her aunt, Lizzo wants to make people everywhere proud, not only of her product, but also of how they feel in it.
“I want to be a world changer,” she said. “This is something I’m building that will hopefully last for generations – not just the company or the product, but the mindset of Yitty. This idea of liberation with your body and being able to express it in different ways can go like this, so far.”
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