Nine Entertainment has announced broadcast rights for five Olympic Games through to 2032.
Nine will be the Australian home of the 2024 Paris Games, 2028 Los Angeles, and 2032 Brisbane Summer Olympics.
In addition, the network will host the 2026 (in Milano Cortina) and 2030 Winter Olympic Games.
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IOC president, Thomas Bach, said: “Australia is a great sporting nation with a long Olympic history which will be taken to new heights with the hosting of the Olympic Games Brisbane 2032. Our new partnership with Nine will ensure Olympic fans across Australia have unparalleled coverage of the Olympic Games on their platform of choice.”
Mike Sneesby, CEO of Nine, said: “This partnership with the IOC is an important part of Nine’s strategy as we continue to define Australian broadcast and streaming television. We’re delighted to be bringing the Olympics Games to Australian audiences, whenever and however they choose from Paris 2024 to Brisbane in 2032.”
“These rights complement our recently renewed partnerships with the NRL and Tennis Australia at a time when live sport continues to demonstrate its ability to drive strong growth in streaming audiences and strength in free-to-air TV consumption. Importantly, this deal enables Nine to make the Olympic Games accessible to all Australia, across more platforms than ever before.”
“For our audiences, advertisers and teams across Australia, today’s announcement brings the Olympic Games home to Nine, and directly reflects our purpose – Australia Belongs Here.”
Nine’s chief sales officer, Michael Stephenson, said: “The Olympic Games is a marketing platform for brands with unrivalled scale. Over the next 10 years we have the opportunity to build long term strategic plans with our partners and sponsors to grow their brands and build their business. Everything is building towards an Aussie Olympics in Brisbane in 2032.”
“As the exclusive media network of the most iconic and prestigious sporting event on the calendar, Nine can offer our commercial partners marketing opportunities at scale in an unrivalled Total TV, Total Audio and Total Publishing environment – all delivered in an environment of stories, experiences and performances from the very best athletes and teams in the world.”
Nine will bring the Olympic Games to Australians through diverse streaming, television, audio and digital platforms, across 9Now, Stan, the 9Network, and talk radio stations 2GB, 3AW, 4BC and 6PR.
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