Pusha T Calls Up McDonald’s Over “I’m Lovin It” Jingle

He got “peanuts, while it lasts”.

Did you know that rapper Pusha T originally wrote McDonald’s jingle “I’m Lovin’ It” in 2003?

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It’s true! Pusha T and his brother Malice (who raps under the name No Malice) were the writers behind McDonald’s “I’m Lovin’ It” jingle, as were Pharrell Williams and Justin Timberlake. The jingle is the longest-running ad campaign in the company’s 80+ year history.

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Now Pusha is suing the fast food chain for taking advantage of him for the iconic jingle — and has written a “Spicy Fish Diss” song for Arby’s aimed at McDonald’s.

Watch this video on YouTube

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“I’m the reason the whole world loves it / Now I gotta crush it / Filet-o-fish is shit / And you should be disgusted / How dare you sell a square fish / Ask us to trust it / A half slice of cheese/ Mickey D’s on a budget?’, Pusha raps on the track.

“I am solely responsible for that company’s ‘I’m Lovin’ It’ swag and jingle,” he told Rolling Stone. “That’s just real. I’m the reason. Now I have to crush it.”

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Pusha explained that he wrote the jingle “I’m Lovin’ It” “at a very young age at a very young time in my career, where I wasn’t asking for so much money and property.”

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“It’s something that has always gripped me later in life, like, ‘Damn, I was part of this and I should have more commitment.’ It was half a million or a million dollars for me and my brother – but that’s peanuts while it lasts I had to get that energy off me, and this [ad] was the perfect way to get that energy like, ‘You know what? I’m over it.'”

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For a little more context, in 2016, music industry vet Steve Stoute came out and said that Pusha T and Malice were the writers behind the jingle “I’m Lovin’ It,” which was originally a longer song by Justin Timberlake. . McDonald’s paid Justin $6 million to record the song for them. And it sounds like Pusha was only paid a fraction of that at the time.

Watch this video on YouTube

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Pusha demands a lot more for his job these days. “For those kinds of songs I usually need a high percentage of ownership. I do that because that’s the style of music all conducive to advertising. And no matter what part of the song they take — whether it’s my voice or not — I own what I own.”

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