Saint Peter’s cashes in on March Madness as NCAA Tournament’s Cinderella squad, report says

Saint Peter’s cashes in on the Peacocks’ historic March Madness ride.

Bloomberg reports that “between March 9 and 26, donors gave or pledged just under $2.3 million, up 278% from pledges a year earlier.”

The school also reported $47,000 in on-campus merchandise sales between March 17 and 24, and an additional $100,000 in licensed product sales on on the weekend of 19 and 20 March. By comparison, Saint Peter’s says it cost $20,000 in on-campus sales throughout the fall of 2021, and $50,000 in Amazon licensed sales between January and August last year.

Saint Peter’s, the first 15-seed to reach the Elite Eight, lost to No. 8 North Carolina, 69-49, on Sunday in the East Regional Finals at the Wells Fargo Center in Philadelphia, Pennsylvania.

And it’s not just the university reaping the benefits of its Cinderella run.

Head coach Shaheen Holloway will reportedly move to Seton Hall to replace Kevin Willard, who left for the University of Maryland last week.

NJ Advance Media Contributor Adam Zagoria reported Sunday night that Holloway’s rumors to Seton Hall are real. “I was told no deal was made, but all signs point to this marriage most likely being finalized before the Final Four.”

During Tuesday’s McDonald’s All-American Game in Chicago, Cory Alexander, the former Virginia star and NBA veteran, appeared to leak the worst kept secret about Holloway’s future: “He will now stay in Jersey and sign on as the new head coach. in Seton Hall and I know Sha is at home watching, and what he misses most at that time is the fact that he had a full head of hair in 1996.”


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(NJ Advance Media’s Adam Zagoria contributed to this report.)

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