The search for the Gerber Baby 2022 has begun – WSVN 7News | Miami News, Weather, Sports



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(CNN) — Ever wondered if your baby is cute enough to be the face of Gerber’s baby food? You will find out this month.

The 2022 Photo Search, in which eager parents submit photos of their laughing babies for a chance to be Gerber’s “Spokesbaby,” was launched Monday, according to a company press release.

The lucky winner, who will earn the titles of “Spokesbaby” and “Chief Growing Officer”, will be featured on the baby food company’s social media channels and in its ad campaigns throughout the year. And they will also receive a prize of $25,000.

“This year, Gerber is looking for a candidate who can help share a smile and inspire joy among parents and his/her peers,” Gerber said on their website. “An irresistible giggle is highly preferred, as is an undeniably sweet personality.”

Children aged 0-4 years are eligible to enter the competition. Parents and guardians can submit their child’s “laughing most” photos and videos on Gerber’s portal before Thursday, April 14.

For the first time this year, Gerber will double the winner’s cash prize with a $25,000 donation to the nonprofit March of Dimes’ maternal and child health programs.

“Babies have the power to unite us through their happiness, and we at Gerber support promoting the joy and well-being of all babies,” said Tarun Malkani, Gerber president and CEO, according to the company’s press release.

The 2022 winner will follow in the small footsteps of Zane Kahin, the 2021 Gerber baby. In recent years, the Gerber Photo Search has seen several milestones. The 2020 winner, Magnolia, was the first Gerber baby adopted, while 2019 Kairi was the first Gerber baby of Hmong descent.

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