‘The Thing About Pam’ Premiere Ratings Rise Nearly 400% With Digital

The series premiere of NBC’s RenĂ©e Zellweger-led limited series “The Thing About Pam” has boosted its main demo rating by nearly 400%, when counting down a week of delayed and digital viewing, Variety learned exclusively.

The debut episode of the Blumhouse Television-produced show, which aired on March 8 at 10 p.m., initially achieved a 0.4 rating among adults 18-49 and 2.9 million total viewers in Live + Same Day Nielsen data.

Adding seven days of delayed viewing via linear and DVR, plus digital platforms Hulu, NBC.com, the NBC app, and Peacock, the series premiere “The Thing About Pam” jumped to a demo score of 1.93 (a increase of 387%) and 8.7 million viewers (+205%).

From the first live + view on the same day, the first episode is 387% higher in the demo (0.40 vs. 1.93) and 205% higher in total viewership (2.9 million vs. 8.7 million) .

According to NBC, “The Thing About Pam” is the best digital premiere on Peacock for any NBC show during its first seven days on the streaming service.

NBC’s “The Thing About Pam” is based on the 2011 murder of Betsy Faria that resulted in her husband Russ being convicted, even though he insisted he didn’t kill her. He was later acquitted. This brutal crime set in motion a series of events that would uncover a diabolical plan involving Pam Hupp. A thorough examination of the plan was featured in several episodes of “Dateline NBC”, becoming one of the most popular topics ever aired in the hit franchise. It also became the subject of a popular 2019 podcast, “The Thing About Pam,” which has been downloaded more than 20 million times.

The series stars Zellweger, Josh Duhamel, Judy Greer, Katy Mixon, Glenn Fleshler, Gideon Adlon, Sean Bridgers, Suanne Spoke and Mac Brandt.

“The Thing About Pam” is executive produced by Zellweger, Carmella Casinelli, Jenny Klein, acting as showrunner, Mary-Margaret Kunze, Scott Winant, Jessika Borsiczky, Liz Cole, Noah Oppenheim, Jason Blum, Chris McCumber, Jeremy Gold and Mary lisio.

Blumhouse Television, NBC News Studios and Big Picture Co. produce.

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