Ultra-rare Rolex watch snatched from seller’s wrist in a fake deal at Dudley Costa Coffee

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An extremely rare £33,000 watch has been ripped from the wrist of a Birmingham dealer by a fake customer. Dennis Chen has described the theft of the luxury timepiece as a blow to his fledgling company.

The 32-year-old head of Mayfair Watch Limited was lured to Costa Coffee, in Castlegate Way, Dudley, to seal the sale of the Rolex Sky-Dweller gold. Dennis, who started the e-commerce business 12 months ago, entered the store on Friday, March 18 at 11 a.m. with the Rolex on his wrist.

But during the meeting, his contact – described as well-dressed and Nigerian – asked for the timepiece to be tried on. He then fled the cafe and got into a waiting red Mercedes.

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Dennis said: “That this happened in broad daylight in England really shocked me. It’s a blow to a small business like mine, both financially and reputationally. When it happened I was in shock and panic. I chased him to the parking lot, but then a red Mercedes with two people in it stopped.”

He claims the thief first made contact when Dennis advertised the watch on eBay. He described himself as the MD of a number of companies, but the name he gave was false, Dennis now knows.

The license plate on the Merc was also false, the police have confirmed. They arranged the very public drop-off point – Dennis estimates there were 20 customers in attendance – and he went there expecting to seal the deal.

He describes the thief as in his early thirties, thin and about six feet tall. He has tried to view Costa Coffee’s CCTV footage of the incident, but the bosses say they cannot hand it over. It’s a police matter.

The unsub now owns one of the world’s most sought-after watches.

The Bling website diamondsbyraymondlee.com states: “It is almost impossible to get the Steel Rolesor Sky-Dweller just by walking into an authorized Rolex dealer. The watch has a waiting list of two to four years.

“That’s why the vast majority of people are turning to the secondary market, where the watches are about 30-60 percent more than new. If you go for the precious metal options, the second-hand market also makes the most sense. You can save thousands for a second-hand one. golden Sky-Dweller while also retaining all its value.”

The site adds: “The Sky-Dweller is one of the most complicated watches Rolex has ever made. It is Rolex’s first annual calendar and has a dual time zone and date function. In addition, the bezel is a Ring Command Bezel, meaning it interacts with the timepiece to control the watch’s functions.”

A West Midlands Police spokesperson added: “We are investigating the theft of a Rolex watch from a man in Castlegate Way, Dudley, on Friday, March 18. The victim had agreed to meet with a potential buyer after the watch offered for sale online.

“However, after making an appointment to have the watch inspected, it was taken by the thief who escaped in a car without paying. We are conducting camera and other investigations and anyone with information can contact us via Live Chat on our website and quote 20/292601/22.”

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